New Department at William F. White Dedicated to the Coordination of National Efforts to Service Live Events

Tuesday, Sep 15, 2015

Toronto, Canada (September 10, 2015) - Paul Bronfman, Chairman/CEO of Comweb Corp. and leading equipment provider, William F. White International Inc. is pleased to announce the launch of William F. White Live Events, a new national department specifically dedicated to servicing live events across Canada. 

“We couldn’t be more thrilled about the launch of this new department,” states Bronfman.  “Of course we’ve been servicing live events for many years now, however, consolidating our national efforts with a Live Events department allows us to better service our clients across Canada.  It’s a natural next step for our brand, and represents the next phase of our expansion into the live event market.”  

The newly-launched department will coordinate and utilize all of the company’s comprehensive live event gear, which includes offerings from their specialty equipment department along with sister companies Location Equipment Supply and Telescopic Camera Cranes Ltd. 

Industry veteran Steve Morrisson, the company’s former GM, Winnipeg for over 15 years, has been named the new Vice President/ Live Events.  He will be based in Toronto.

“William F. White Live Events aims to leverage our over 52 years of expertise and relationships in providing production services and equipment to the film and television industry as we continue to provide innovative technical production solutions to our clients,” said Morrisson.  “I’m extremely excited to embark on this new chapter for both myself and the company.”

The new department caters to live sporting events, concerts, festivals and award shows across Canada. 

Current clients include: Rogers Broadcasting, FOX Television, TSN/Sportsnet, Dome Productions, Pan Am Games, True North Sports and Entertainment and many more.

Past live events supplied by William F. White include: Rogers Hometown Hockey, Calgary Stampede, FIFA Womens’ World Cup, 2015 Pan Am Games, Vancouver Winter Olympics, Halifax Jazz Festival, Aboriginal Peoples’ Choice Awards and more!