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WHITES’ FEBRUARY FREEZE CELEBRATES 15TH ANNIVERSARY WITH SIGNIFICANTLY EXPANDED SHOWCASE

Thursday, March 10, 2016

On Tuesday, February 9th, Whites played host to record-breaking February Freeze attendance for its 15th Anniversary as nearly 1,000 of the industry’s top production professionals descended upon William F. White Centre, Toronto’s largest world-class production support complex.  Known for bringing together the brightest minds in the business with the very latest innovations and technologies, this year’s showcase featured even more enhancements than last year including a VR Experience, Drone Zone, panels on 4K imaging and much more!  Of course, there was also plenty of entertainment, an in-house DJ, aerial acrobatics performers, an array of tantalizing cocktails and hors d'oeuvres, and our very own maple syrup taffy stand. 

“There was just such a positive, electric atmosphere at this year’s Freeze, you couldn’t help but feel energized by all the vibrancy,” says Whites Chairman/CEO, Paul Bronfman. “It’s no wonder that we have become the pre-NAB destination of choice for the world’s top innovators as we continue to lead the industry in showcasing the most diverse spectrum of ground-breaking production tools in Canada. I really want to thank everyone for joining us, especially those who schlepped in from out of the country for this unique and inspiring event.”    

To catch a glimpse of what happened at this year’s February Freeze, please watch the video here:

To see photos from the event, please click here:

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